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Valuable insights to help you tap into the power of word-of-mouth marketing.

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Keller Fay Group

“Water Cooler Report: The Impact of Word-of-Mouth Among Workplace Talkers” investigates how face-to-face conversations in the workplace drive consumer buying decisions.

In this study prepared exclusively for WorkPlace Impact by consumer conversation experts Keller Fay Group, you’ll learn:

  • How much word-of-mouth is happening at work
  • Who is most likely to be a Conversation Catalyst®
  • Which CPG, retail and restaurant brands are talked about most often

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