An idea that was hatched while Tim F. McCarthy was working for a restaurant has proven to have an impact on many restaurants, CPG companies and retailers.

While on staff in the marketing department of a restaurant chain, McCarthy recognized an opportunity to market to consumers at their workplace. In 1988, he left the restaurant to pursue this unique business concept, forming WorkPlace Media, Inc.

WorkPlace Media quickly grew in size and success, receiving numerous awards including Inc. Magazine's Marketing Masters Award. The company forged relationships with more than 100 national and regional brands across several industry segments. Nearly two decades later, McCarthy sold more than 80% of his interests to a private equity firm.

Fast forward to 2013. Tim P. McCarthy, son of founder Tim F. McCarthy, assumes control of WorkPlace Media and renames the firm to WorkPlace Impact to outwardly reflect the spirit of what his father began—offering fun, exciting and unique opportunities for companies to make an impact with valuable consumer-at-work audiences.

What does a VP of a leading media agency say about WPI?

In a 2016 interview with the Vice President of a leading media
placement agency based in Orange County, CA:

 “I always tell my clients they should be allocating MORE dollars to the WorkPlace Impact program. Simply stated--It’s an idea that performs.”

“Because it works. You have a fantastic mousetrap.”

Key Contacts


She is trying to go green and save the environment, but she first needs to find a machete to cut through all of the papers and files on her desk.

Chief Financial Officer

His experience? You can live your dreams through hard work, perseverance, and faith in God.


His self-proclaimed personality is “big and bad, loud and proud.” We know him as soft and humble, and we love his willing-to-help-everyone work ethic.


Cool. Friendly. Dedicated. Loves a good laugh. Practical jokester. She’s “been here for ages.”

Network Management

One of our very own Golden Girls. She’s most like Rose: funny, warmhearted, and dependable.

Client Services

His motto is: “I will grow older, but I’ll never grow up.”


IT guru. Wants to change the world, but they won’t give her the source code.


Supermom. Fast walker. Morning person. Data entry queen. Believes every day is a new opportunity to be better than the day before.

Client Services

She believes that you should paint a picture of what you want, then make it a reality. It's not easy, but not impossible. So break out the brushes!


He thrives best with a podcast or twelve streaming through his headphones, and an endless supply of work to do.

Network Data

She believes that there are no shortcuts to anywhere worth going. She enjoys a good laugh, and she believes that all you need is love - and a cat.


What does she think about retirement? “No way, not me!”


Vicki is her name, and bowling is her game. When she is not at work or the bowling alley, she enjoys reading, baking, and time with her family.


His favorite hockey team is on the west coast. Don’t mind him if he is unresponsive in the morning - it just means there was a hockey game on last night.

Network Data

She is a graphic designer, cinephile and pop culture enthusiast. Oscar season is her favorite season.

Client Services

He is a “Self-Proclaimed” Social Media Guru who needs to spend more time in a barbershop instead of on Twitter.

Network Ambassador


Vision and Mission


The Five Steps to Impact