Time for some action. WorkPlace Impact makes it happen for CPG brands—everything from generating buzz to garnering the buy.
Personally introduce yourself to 60 million friends.
Sampling and marketing opportunities from WorkPlace Impact offer Consumer Packaged Goods manufacturers the opportunity to drive hands-on brand engagement with a vast audience of consumers who have disposable income.
Give them something to talk about.
By nature, the work environment creates a shared experience for employees. Inserting your brand into that environment spurs conversation about your brand amongst co-workers. And person-to-person influence still outranks all other marketing sources available today.
Influence the path to purchase.
A recent survey shows that 93.8% of working moms/women regularly/occasionally purchase groceries on the drive to/from work or during lunch. This suggests that they are planning what they will buy during the workday. Get your brand on the shopping list by intercepting them early in the path to purchase.
Leading brands who have utilized WorkPlace Impact programs include: